Ladaniva to represent Armenia at Eurovision 2024

Science and culture 9 March, 2024 23:32

Ladaniva will represent Armenia at Eurovision 2024, Armeian Public TV reports.

"The group’s journey at Eurovision 2024 promises to be a celebration of diversity, creativity, and the power of music as a cross-cultural bridge - with the song to be released in the upcoming days." is said in the statement.

Ladaniva, comprised of Armenian vocalist Jaklin Baghdasaryan and French multi-instrumentalist Louis Thomas, embodies a vibrant blend of Armenian folk with global musical influences. From traditional Balkan melodies to the rhythms of maloya, jazz, and reggae, their songs transcend borders, blending traditional Armenian tunes with inspirations drawn from their extensive travels across Latin America, Africa, and Reunion Island. Ladaniva’s music is a reflection of their diverse backgrounds and insatiable curiosity for world cultures.

The name "Ladaniva" has been inspired by an off-road retro car brand, symbolizing the band's adventurous spirit and their journey through different cultures and traditions. Jaklin and Louis accidentally found out that both of their dads owned the same car while living in Armenia and France, and, voilà, - the band name. As Jaklin explains, "Lada Niva is a car that goes anywhere and climbs undiscovered heights, just like we do in our band. We’re excited for this opportunity and ready to spice up Eurovision 2024 with our musical diversity."

Executive Director of AMPTV, Hovhannes Movsisyan says that “Ladaniva will bring their colourful and contagious energy to Eurovision. Being both a musical and artistic ethnic mix, Armenia’s entry is going to inspire cultural bridges.”
David Tserunyan, Armenia's Head of Delegation, anticipates that Ladaniva's irresistible vibe and the song’s empowering story will resonate with the Eurovision fans. "This year we’re thrilled to present a unique and multi-cultural entry that will make everyone dance their hearts out and carry a meaningful message with a fun and light spirit! Jaklin and Louis create songs from everyday life experiences, and soon you will hear the story of a free girl - breaking societal stereotypes," Tserunyan remarks.

Founded in 2019, Ladaniva gained viral acclaim with their hit song ‘Vay Aman’, showcasing their fresh style and innovative approach to world music. The group released their first eponymous album under the French label of PIAS back in 2023. Their mission is clear: to connect people and cultures through their music. Ladaniva's journey at Eurovision 2024 promises to be a celebration of diversity, creativity, and the power of music as a cross cultural bridge - with the song to be released in the upcoming days.

Eurovision Song Contest is scheduled to take place on May 7, 9, 11 in Malmö, Sweden, following the country's victory at the 2023 contest with the song "Tattoo" by Loreen.