BlackBerry Z10 launched in IndonesiaOther
BlackBerry on Friday launched its new Z10 smartphone in Indonesia, the company's third-largest market, as it rapidly loses ground elsewhere to rivals such as Apple and Samsung.
Some 300 buyers gathered at the upmarket Central Park mall in the capital Jakarta by midday -many queued outside from 07:00 am -to snap up the Z10, already launched in Britain and Canada, and set to hit US stores next week.
The Z10 is seen as critical to Canada-based BlackBerry as it seeks to revive its sagging fortunes and regain its lost global market share from Apple and other smartphone makers such as Samsung.
BlackBerry users have dropped in numbers in many of its key markets, but sales are still robust in Indonesia, a nation of 240 million people recognised as the smartphone maker's biggest market outside the US and Britain.
However Google Android overtook BlackBerry as the most popular operating system in Indonesia in the second quarter of 2012 with more than 50 percent of the market share, the US-based International Data Corporation (IDC) said.