Thank you, Kardashians

I'm in the broadcast media monitoring business and just for kicks ran a search of all the coverage over the past 2 days for all television & select radio related to the Kardashians traveling to Armenia. Again, this is limited to just broadcast media coverage in the 210 markets across the USA only. Here are those results:

Total Nielsen Audience: 81,702,006
Total Arbitron Audience: 408,800
Total Calculated Publicity Value: $36,507,929

If this were a PR campaign's results it would be one of the most successful campaigns in history. I would have to imagine that if we were to add print publications and expand it throughout the entire world that number would be 100 times greater. We could never have afforded this kind of publicity.
Thank you, Kardashians!