Media and marketing are inseparable - Armenpress joins Philip Kotler's “Essentials of Modern Marketing: Armenian Edition

 The two enchanting “M”s of our era, media and marketing, are inseparable. Each complement and reinforces the effectiveness of the other.

With this ideology in mind, the "Armenpress" news agency has committed to participating in the inaugural edition of "Essentials of Modern Marketing: Armenian Edition" (EOMM) by the godfather of marketing, Philip Kotler.

Narine Nazaryan, the director of the agency, while talking about the involvement of "Armenpress", greatly emphasized the importance of adapting to modern marketing practices to effectively reach and engage with the audience in today's digital age. 

“Armenpress is inspired to participate in the inaugural edition of Essentials of Modern Marketing (EOMM) in Armenia due to our commitment to staying at the forefront of innovation in the media landscape. Participating in EOMM provides us with an excellent opportunity to learn from industry experts, exchange ideas with other stakeholders, and enhance our marketing strategies to better serve our audience. In addition, we are fully prepared to engage with the widest audience possible to showcase this remarkable marketing initiative, elucidating the benefits and innovative solutions of the publication,’’ said Nazaryan. 

“The collaboration with EOMM presents Armenpress with specific benefits and opportunities to further enhance our brand visibility, expand our reach, and foster deeper engagement with our audience. By incorporating modern marketing techniques learned through EOMM into our practices, we anticipate being able to deliver news and information more effectively across various channels, including digital platforms and social media. This, in turn, will enable us to better connect with our audience, understand their preferences, and tailor our content to meet their needs, thereby strengthening loyalty and trust,’’ the agency’s director Narine Nazaryan stated.

The involvement in the "Essentials of Modern Marketing. Armenia Edition" project is particularly notable because it demonstrates the readiness to evolve with the changing media landscape while staying true to the core values and journalistic integrity.