Israeli company launches TV channel for canines

Television really is going to the dogs, thanks to an Israeli media company.

Canines in San Diego, California, will now have a chance to be entertained by TV images of happy dogs, people playing soccer and relaxing piano music while their owners are at work. All of this can be accessed through a television network intended solely for dogs that was launched on Monday. "We love our dogs so much that we feel guilty about leaving them alone at home," said Gilad Neumann, CEO of DOGTV.

The digital TV channel, which will run 24 hours a day, is currently being offered for free. It is broadcast by Time Warner Cable and Cox Communications.

In Britain, meanwhile, a dog food commercial is targeting the dogs rather than their owners for the first time, the Daily Telegraph reported on Monday.

The commercial will feature sounds that are too high-pitched for the human ear to hear, and is expected to have man's best friend barking at the screen whenever it airs.