World’s top model isn’t Kate, Lara or Cara ... it’s Joan Smalls

Puerto Rican Joan Smalls is the No1 model in the WORLD, according to the rankings of industry standard-setters Models.com.
The leggy Latino, 25, is a Victoria’s Secret Angel and has fronted campaigns for everyone from Stella McCartney to Versace since hitting the catwalks four years ago.

Smalls featured in at least 13 runway shows during the last fashion week and is in high demand with the world’s leading designers, photographers and magazine editors.

Her long legs, special pout and natural looks have made for an already successful modelling career that, thanks to this ranking, looks set to skyrocket.

This week the New Icons range for H&M — which Joan fronts alongside Daphne Groeneveld, Lindsey Wixson and Liu Wen — went on sale.

It’s not just fashion lines Joan is inspiring. In 2011 she broke beauty industry standards to become the first ever Latina face of cosmetics giant Estée Lauder.

And while Brits Cara and Kate Moss might fill column inches with their party lifestyles and celeb pals, Joan keeps a low profile.

This Puerto Rican beauty is one of the hardest-working models in fashion.

The top 50 rankings on Models.com are based on the number of bookings by photographers, brands and magazines across the globe in a year.

Smalls’ success is not just down to her work ethic.

Her classic beauty and willowy frame give her global appeal over those editorial models with distinctive looks.

Joan Smalls is in vogue – and everything else.