Why do We Memorize Names with Difficulty?

Sometimes it’s difficult to memorize the name of a person after getting acquainted with him. Psychology professor Richard Harris is sure, that the problem is in the fact, how important it is for us the fact of memorizing the name of that man. Another important role plays the fact how popular is the name of that man: if it’s popular, there is more possibility to memorize his name with difficulty, and original and unique names can be memorized well due to their originality.
The psychologist brings some statistics, according to which names of the opposite sex are memorized better, which is explained by the extra attention paid to them.
In general, many people are of the opinion that they memorize names with difficulty, that’s why they don’t even try to. According to the professor, it is just a matter of desire. During the first week of each semester he tries to memorize the 50 names of his students. So, the process of memorizing names can be turned into a memory fixing exercise.
Its secret is in senses. It’s necessary to understand: as compared to other people, what distinguishes him, and whose name is important to memorize. If we memorize the name of a man he treats us more positively.