Instagram beats Twitter for mobile visitors

Instagram, a social network based on photo-sharing, has attracted more mobile visitors than Twitter for the first time, according to a new report.

Microblogging site, Twitter, is the UK's fourth coolest brand. Photo: REX FEATURES

Across mobile phones in the US during August, Instagram received an average of 7.3 million daily visitors, while Twitter attracted 6.9 million users, the report by internet analytics company ComScore said.

Users also spent more time on the photo-sharing site than those who visited Twitter. Instagram visitors spent an average of 257 minutes on the site via mobile phones in August, while those logging on to Twitter spent an average of 170 minutes viewing the site.

It is the first time that Instagram has pulled ahead of rival Twitter, which has more than 500 million users, across all platforms, worldwide. Instagram, which was only developed two years ago, has 80 million worldwide.

The figures will be good news for Instagram's parent company Facebook, which bought the social network for $715 million.
However, the number of unique visitors to Twitter across the whole of August was higher than for Instagram, meaning visitors to the photo-sharing website are likely returning on a more frequent basis and spending more time on the site than Twitter users.