Bayern, conquering the world with Guardiola

On Wednesday January 16 around 4pm Bayer Munich put its low traffic twitter account on spotlight when officially announcing the signing of Pep Guardiola as new manager of the Bavarian club as of July 2013. The news of the new destination chosen by successful Catalan manager got spread immediately on the net and social networks –Bayern Munich recruited 3.000 new twitter followers in just 3 minutes- and the following Guardiola's arrival to Bayern was in the cover page of most prestigious international sport papers, possibility at reach only on an extraordinary event of the such as winning a UEFA Champions League.

At first sight, Guardiola's signing may appear to be one more football decision in search for a pitch results turn around, since Bayern has not won the Bundesliga for 2 consecutive years and lifted its last Champions League trophy in San Siro 11 years ago.

Something similar happens to Bundesliga when compared to other big European leagues, as it is placed only in 4th position in terms of interested football fans around the world (520 million), far from 1.191, 878 and 663 million that follow Premier League, la Liga and Serie A respectively. In reality, German domestic competition is among top 3 most followed leagues only in Spain –thanks to Raul having played for Shalke- and in Japan, due to the amount of Japanese players in squads of participant teams.

Bundesliga also cheers on Pep's arrival and club marketing executives get ready to say at home that from now on there will be much more business trips and they will more often arrive late from work.

There new and intensive to-do-list will include, along with many other activities, recruitment of members and fans outside Germany (with Spain top in the list), the increased search of sponsors in overseas markets and the organization of international tours with higher match fees. In addition, they may well consider –in case of not having done so already- acquiring the personal image rights of their new team manager, even if it may not be an easy job.