Kim Kardashian`s bad habit of wearing fur.

Daily Mail - Kim Kardashian has been a popular topic of conversation ever since she and ex-hubby NBA player Kris Humphries divorced after 72 days of wedded “bliss.” It seems the reality starlet hasn’t had much to celebrate and PETA agrees, especially since she continues wearing fur.

Kardashian’s furry wardrobe has been on PETA’s radar and they’ve contacted her several times to ask her to quit this bad habit. Well, the animal activist website has taken another tactic to get her attention. A billboard will be placed on Beverly Boulevard in West Hollywood with Kardashian, wearing fur nonetheless, strategically placed next to baby foxes. It reads, “Kim: These babies miss their mother. IS SHE ON YOUR BACK?”

The sign will go up in early December and encourages, not just the Kardashian family, but everyone to go fur-free this holiday season and year-round.

“Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive. We’ve explained it to her, and she’s watched a video exposé that was filmed inside fur farms,” PETA Senior Vice President Lisa Lange said to US Weekly.

“When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless,” Lang continued.

PETA hasn’t been a fan of Kardashian, 31, for a while now and even named her the “Worst Dressed Celebrity” of 2010.

Ironically, her sister, Khloe Kardashian, posed for PETA in their ‘I’d Rather Go Naked Than Wear Fur’ campaign and she even showed fur-farm videos on their reality show, ‘Keeping Up With the Kardashians.’ Maybe, Kim didn’t get the memo?

“PETA hopes that the prominent billboard will finally be enough to convince Kim…to divorce herself from fur and say “I do” to a more compassionate wardrobe,” they said.