Arsenal agree £30m-a-year deal with Puma in most lucrative kit contract in Britain

Arsenal have agreed the most lucrative kit contract in British football with Puma, Daily Mail reports.

The Gunners rake in £30m a year from a five-year deal with Emirates.

Now they have reached an agreement with the Boston-based firm for £30m a year over five years from the end of 2013/14.

The deal tops Liverpool’s £25m-a-year contract with Warrior and will signal the end of Arsenal’s 20-year relationship with Nike, whose deal is worth £55m over seven years.

Manchester United’s 15-year contract with Nike amounts to £287m.

The Gunners have worn strips supplied by American sports giants Nike since 1994.

But the new deal wil be a major coup for Arsenal chief executive Ivan Gazidis on top of the Emirates deal and will strengthen his belief that the club are making major strides forward off the pitch which will enable them to compete for the biggest signings.
German sportswear giants adidas had also reportedly targeted the Gunners in a move which has been described as a 'strategic decision to own London.

The company, who currently supply rivals Chelsea, also had their sights set on Fulham, who are sponsored by Kappa.