10% of Facebook pages devoted to cats, dogs, toasters, etc.

Ten percent of all Facebook pages are not about human beings, an analysis has said. But this fact does not confuse the administration of one of the largest social network and they continue counting in these pages in their reports on active users.
On May 1, 2013 Facebook announced the number of its users has reached a record 1.1 billion. But some experts have said they have doubts the number is correct. According to Emarketer, a digital marketing analysis firm, the current number of Facebook users is about 1 billion.

Discrepancies are usually explained by intentional overestimations, statistical and other tricks. But the truth is as simple as that. According to Quartz, about 100 million of Facebook pages are not about human beings, but about somebody’s pets, music bands, companies, events or … even toasters.

For instance, 1.5 million of Facebook users are following the page of Mark Zuckerberg's dog Beast. Millions of Facebook accounts have been started to tell the world about cats’ lives.

Such pages are often run by those who has his/her account on the net, but nonetheless Facebook’s administration keeps on putting them on the list of active users.

Emarketer predicts that by 2017 the army of Facebook ‘real’ users will account for 1.7 billion people, or more than half of all Internet users. The biggest growth in Facebook use will be in Russia, Brazil, India, the Middle East and Africa.